Bands Pivot Just Like Startups

With the start of 2012 I couldn’t wait to ring in the new year with one of the most overused terms of 2011, no not disruptive, not MVP, but pivot.

I was thinking about some of the notable pivots of the year while driving and my mind drifted to the radio playing a song by the Beastie Boys. When the Beastie Boys first formed over 30 years ago they were a hardcore punk band, but almost all of us know them as a hip hop trio. There are many examples of bands/musicians “pivoting” just like startups do throughout the years, Rush started as a heavy metal band and Michael Bolton started off as a heavy metal singer.

Bands in many ways are startups, they’re putting together their own MVP, they’re trying to find their product/market fit and yep, they pivot too. The early adopters are the first fans of the band and so on. There’s a ton of similarities between bands and startups, think about it.

1 Comment Bands Pivot Just Like Startups

  1. Kim

    I agree. This is why the major labels started divisions called “incubators.” The idea is similar to businesses. Labels can incubate young start up bands into future successes. Some of the best bands in the world are also great entrepreneurs pivoting their fan base into consumers across diversified media platforms.

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