Two nights ago as I was checking on some of our Google rankings for Train Signal I noticed something significantly different, there was a tabbed area directly below the search box and above the sponsored listings.
So it’s definitely pulling in related searches, but it’s being selective on what it pulls in. Some of the related searches for “Train Signal” include competitors and luckily it’s not pulling that, but it’s also pulling searches that I’ve never seen on our related searches or even on the Wonder Wheel.
I woke up this morning and quickly fired up the computer to see if I can mess around with this feature again, but Google had taken this interesting piece away… for now. My guess is this is going to be part of the Google Caffeine update after the holidays.
From the perspective of a Google user I like it, definitely an upgrade on the search results interface. From the perspective of a SEO/PPC user I definitely think it’s added a whole new element that changes both SEO and PPC strategy to a degree. I’d have to think it’ll reduce CTR’s on sponsored links, but who knows you might suddenly get a lot more impressions because of users using the related search tab over to your keyword term. Either way this is probably one of the most interesting changes I’ve seen on the Google search result page in a long time.